The CCB team interacted with the public, enlightening them on issues of cheetah conservation and sustainable livestock farming practices - such as the use of livestock guarding dogs, building of carnivore-proof kraals and veterinary care for both dogs and livestock. The ever entertaining issue of the differences between cheetahs and leopards was presented to those who visited our stall. While everyone came up with their own characteristics of the two - usually confusing them - once our team offers explanations, the awareness and closure of the knowledge gap paints a smile on everyone’s face. It is because of these interactions that CCB is committed to imparting knowledge about cheetahs as well enlightening farming communities on how they can use their land sustainably to coexist with wildlife, generate income, improve their quality of life and increase production.