The International Cheetah Day is an annual celebration on the 4th December, which is a way of bringing awareness to the plight of the cheetah, as Africa's most endangered big cat. With approximately 7,000 cheetahs remaining in the wild, spreading throughout sub - Saharan Africa, the species has reached its tipping point. The last solid populations lie within Botswana and Namibia, with a few spilling into South Africa, Zimbabwe and Zambia. Around 2000 cheetahs reside in Botswana, making it one of the last strongholds for the species. Our message this year is to encourage all, young and old to remember that cheetahs, along with every other species, have a role to play in the ecosystem. If we don't act now to address this problem together, the species may be forced into extinction and that, will be a huge loss to us and our future generations. At CCB, we are working around the clock to close the knowledge and information gap within our people. We are working hard by integrating our triple approach of research, community outreach and conservation education to spread the conservation word on the importance of a healthy ecosystem, and how it relates to securing a healthy future for people, livestock and wildlife. Let us start taking those first steps towards coexistence by working together to find ways that can mitigate the conflict between human and wildlife species. Let us have hope and take note of the International Cheetah Day from this day on going forward!