According to the United Nations, World Wildlife Day is an opportunity to celebrate the many beautiful and varied forms of wild fauna and flora and to raise awareness of the multitude of benefits that conservation provides to people. At the same time, the day reminds us of the urgent need to step up against wildlife crime, which has wide-ranging economic, environmental and social impacts. CCB’s community outreach officers attended the World Wildlife Day commemoration in Tsabong on the 3rd of March 2014. It was the first time in Botswana that this day was celebrated under the theme of ‘Wildlife Conservation; our responsibility’. The main objectives were to address the issue of illegal trade of wild animals in the country, to promote the use of wildlife in reducing poverty and development of rural communities. Participants were encouraged to actively take part to help the government and other conservation authorities in fighting the battle of wildlife crime and human wildlife conflict, saying it can only be won if all the affected parties cooperatively play their role.