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From May 27 to May 30, 2024, CCB hosted a bush camp for media professionals at our scenic Tiisano Education Centre. This event, aimed to foster better relationships between conservationists and representatives from the media, addressed the critical need for balanced and accurate reporting on wildlife and human-wildlife coexistence. As part of our 20th anniversary celebrations, the media bush camp also provided an opportunity for journalists to gain first-hand insight into CCB's work and its impact on local communities.
The issue of human-wildlife conflict is often sensationalized in local media, leading to misconceptions that can undermine conservation efforts. Recognizing this challenge, CCB organized the media bush camp to facilitate open dialogue and meaningful interactions with journalists. By bridging the gap between conservation work and media coverage, we aimed to encourage more informed reporting on coexistence strategies.
A total of nine journalists representing print and radio participated in the camp – which included two days of immersive curriculum and hands-on experiences. Through site visits and interactive sessions, attendees learned about CCB’s methodologies and the breadth of our conservation initiatives. A highlight of the camp was the visit to one of our partner villages, Kacgae, where journalists witnessed the real-world application of our holistic development approach and engaged directly with community members.
The camp also facilitated various interviews with stakeholders, allowing journalists to gather diverse perspectives on conservation challenges and successes. This direct engagement laid the groundwork for stronger relationships between CCB and media professionals, fostering a commitment to ongoing coverage of conservation issues.
Since the media bush camp, CCB has already been featured in four local media articles, a testament to the camp's success in raising awareness and shifting narratives around human-wildlife coexistence.
The bush camp emphasized the importance of proactive engagement with journalists to positively shape public perception of conservation efforts. By fostering relationships with editors in particular, conservation organizations can increase the coverage of human-wildlife coexistence stories, enhancing public awareness. Importantly, the media bush camp showed us that immersive, hands-on experiences are far more impactful than traditional press releases, as they better convey the complexities of conservation work and its significance.
In order to build on this initiative, we hope to implement a structured follow-up programme to maintain relationships with media professionals after the camp, including providing key media personnel with a digital press kit containing high-quality photos, videos, audio clips, and fact sheets to facilitate ongoing media engagement.
The media bush camp represents a significant step toward fostering informed dialogue and collaboration between CCB and the media, paving the way for a more accurate and balanced narrative in conservation reporting. By continuing to build these relationships, we can enhance public understanding and support for wildlife conservation initiatives in Botswana.
The issue of human-wildlife conflict is often sensationalized in local media, leading to misconceptions that can undermine conservation efforts. Recognizing this challenge, CCB organized the media bush camp to facilitate open dialogue and meaningful interactions with journalists. By bridging the gap between conservation work and media coverage, we aimed to encourage more informed reporting on coexistence strategies.
A total of nine journalists representing print and radio participated in the camp – which included two days of immersive curriculum and hands-on experiences. Through site visits and interactive sessions, attendees learned about CCB’s methodologies and the breadth of our conservation initiatives. A highlight of the camp was the visit to one of our partner villages, Kacgae, where journalists witnessed the real-world application of our holistic development approach and engaged directly with community members.
The camp also facilitated various interviews with stakeholders, allowing journalists to gather diverse perspectives on conservation challenges and successes. This direct engagement laid the groundwork for stronger relationships between CCB and media professionals, fostering a commitment to ongoing coverage of conservation issues.
Since the media bush camp, CCB has already been featured in four local media articles, a testament to the camp's success in raising awareness and shifting narratives around human-wildlife coexistence.
The bush camp emphasized the importance of proactive engagement with journalists to positively shape public perception of conservation efforts. By fostering relationships with editors in particular, conservation organizations can increase the coverage of human-wildlife coexistence stories, enhancing public awareness. Importantly, the media bush camp showed us that immersive, hands-on experiences are far more impactful than traditional press releases, as they better convey the complexities of conservation work and its significance.
In order to build on this initiative, we hope to implement a structured follow-up programme to maintain relationships with media professionals after the camp, including providing key media personnel with a digital press kit containing high-quality photos, videos, audio clips, and fact sheets to facilitate ongoing media engagement.
The media bush camp represents a significant step toward fostering informed dialogue and collaboration between CCB and the media, paving the way for a more accurate and balanced narrative in conservation reporting. By continuing to build these relationships, we can enhance public understanding and support for wildlife conservation initiatives in Botswana.
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