ITB Berlin which took place the week of 8th – 12th March 2017 is the largest world tourism fair. The fair, which attracts thousands of spectators every year, played host to over 10 000 exhibitors from more than 180 countries showcasing their latest tourism products and services. Botswana, led by Botswana Tourism Board (BTO), has been a regular exhibitor at the fair since 1983 and they presented information on the country’s diverse tourism products and services with a great emphasis on sustainable tourism. To intensify the local offerings and creating the much needed awareness, BTO put up 50 life size rhino sculptures around the venue that were designed by local artists to represent the country’s tourism diversity. CCB benefited from a considerable sponsorship from Tlhokomela Trust whom sponsored a CCB rhino at the event to create awareness about who we are and what we do and Philip Jansseune for the artwork. We thank you all for the opportunity that was a great international awareness raising opportunity for us then and beyond. The event was reported to have been a huge success with satisfied traders and visitors.
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